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Book Marketing
100 Books in 100 Days

Did You Know Large Publishers Begin Marketing a New Book 9-12 Months Ahead of its Release Date

The publisher allocates a certain number of books as  “Advance Reader Copies” (ARCs) and sends to reviewers, potential blurb writers, booksellers, librarians, traditional media contacts, and social media influencers. 

 

Compare this to indie publishing, where the vast majority of authors spend just a few weeks on marketing before launch.

 

Without a marketing plan, book sales tend to fizzle out after reaching the author’s friends, family, friends of friends, colleagues, and people in their local community. 

 

But it's never too late to launch (or relaunch) your book. We’re excited to share this program that helps authors expand their book's audience. And it's available regardless of how you published your book.

 

We call it: 100 Books in 100 Days.

Book Shop Shelf
Podcast Host Recording

How it Works

  • You print 100 marketing copies 

    • We recommend 75 softcover and 25 hardcover from our partner Diggypod

  • The Long Overdue Books team researches, packages, and ships every copy to the people and channels most likely to grow the reach of your book.

Where Your Copies Go

  • We find podcasters, creators, influencers, and subject matter leaders whose audiences match your readers, then pitch them personally and follow up

  • Featured listing in the Long Overdue Bookstore and the Long Overdue TikTok shop

  • Outreach to bookstores, libraries, and other retail

  • Special Giveaways

  • Copies held in reserve for follow-up requests, introductions from your new contacts, and opportunities that come up mid-campaign

DIY - $500

  • Custom launch playbook. A 100-day gameplan tailored to your book and genre, with a recommended allocation of your ARCs by channel.

  • Targeted outreach list. Researched contacts for 50 targets: about 20 influencers and podcasts, 15 bookstores, 5 libraries, and 10 reviewers and blurbers, with names, contact info, and why each is a fit.

  • Ready-to-use templates. Pitch emails for each audience, an ARC insert letter, and a one-page bookstore sell sheet.

  • One month on Long Overdue Books - Your book is featured in the Long Overdue Bookstore and TikTok Shop for 30 days

  • Kickoff call - Walk through the marketing playbook

Full Service - $3-5k

  • You're Not On Your Own - Everything Included in the DIY option, but with the Long Overdue Books team actioning each step and handling follow-ups

  • Long Overdue Bookstore and Long Overdue Tik Tok Shop - Duration for 100 days rather than 30 days 

  • Marketing Add-Ons - Option to add services like: 

    • Press release

    • Book Festival Table

    • Help setting up an Amazon Seller account 

    • Social Media takeover of Long Overdue pages

    • Email newsletter Campaigns

    • Book trailer and/or animated scene

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